Thanks to artist Stefani Bardin, TEDxManhattan 2011 Fellow, for creating this 4-minute video about her cool “smartpill” project on processed and unprocessed food. The experiment works like this:
Subjects swallow a pill camera (called M2A for mouth to anus) that collects video
a smart pill that measures pressure and pH data from within the GI tract
Along with her collaborator, gastroenterologist Dr. Braden Kuo of Harvard University and Massachusetts General Hospital, Bardin observes and visually documents the difference between whole foods and processed foods in the digestive tract. (Think Gatorade and gummy bears vs fruit and vegetables.)
Its a smart, brilliant, beautiful presentation—and, best of all, it’s funny. Bardin doesn’t take herself too seriously. Find out more about her work on her website, where she describes this project, M2A™:The Fantastic Voyage, as “an installation built around the first ever clinical study to use wireless gastroenterology devices to look at how the human body responds to processed versus whole foods.”
When this clip was screened at TEDx Manhattan Changing the Way We Eat 2012, host Laurie David challenged audience members to take this viral.
I know! Let’s try putting the word anus in the title. Did it get your attention?