This spring, bike sharing came to South by Southwest for the first time in the festival’s history—something of a late arrival, given the crowd that assembles in Austin every year. When I stopped by to check it out, I was surprised to find not the usual cruisers-for-rent but instead a collection of foldable bikes.
Folding bikes are the black sheep of the bike community, neither respected by hard-core cyclists nor frequently used by the average citizen. But a new global company called Tern Bikes is out to change that perception—and, in the process, change transit. (Read more from Tim Fernholtz, GOOD business editor)